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Prudential Financial PRU Annuities — Deferred Sales Inducement Cost, Amortization Expense

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BHFFixed Rate Annuities — Deferred Sales Inducement Cost, Amortization Expense
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FGIndexed annuities — Deferred Sales Inducement Cost, Amortization Expense
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APOIndexed Annuities — Deferred Sales Inducement Cost, Amortization Expense
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BHFVariable Annuities — Deferred Sales Inducement Cost, Amortization Expense
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Other financials

Income statement

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Revenue$15.5B+15.3%
Net income$597.0M-15.6%
EPS (diluted)$1.68-14.3%

Balance sheet

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Cash & equivalents$15.9B-0.8%
Total debt$18.9B-3.4%
Total equity$32.0B+7.0%
Total assets$765.40B+3.5%

Cash flow

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Operating cash flow$1.0B+140%

Valuation

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Market cap$37.6B-0.1%
Enterprise value$40.54B+2.3%
P/E10.9×-11.4×
P/S0.6×0.0×

Profitability

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Net margin5.5%+1.6pp

Returns & leverage

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Return on equity11.2%+3.0pp
Debt / equity0.6×-0.1×

Where this comes from

Reported directly by Prudential Financial in its filing.

Tagged under the XBRL concept us-gaap:DeferredSalesInducementsAmortizationExpense.

The official record: Prudential Financial’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Prudential Financial's annuities — deferred sales inducement cost, amortization expense?
Prudential Financial (PRU) reported annuities — deferred sales inducement cost, amortization expense of $8M in Q1 2026.
What does annuities — deferred sales inducement cost, amortization expense mean?
This is the periodic expense recognized in the income statement to write down the deferred sales inducement asset over the expected term of the annuity contract. It represents the systematic allocation of acquisition costs to the periods in which the related revenue is earned. High amortization relative to the asset balance can indicate shorter-than-expected policy durations.