Products & Services · Deferred Policy Acquisition Cost
Guaranteed Universal Life — Deferred Policy Acquisition Cost
Prudential Financial Guaranteed Universal Life — Deferred Policy Acquisition Cost increased by 0.2% to $546.00M in Q1 2026 compared to the prior quarter. This is a positive signal — higher values indicate stronger performance for this metric.
Analysis
StatementSegment
CategoryCapital Allocation
SignalHigher is better
VolatilityModerate
Rolls up toDeferred policy acquisition costs
How to read this metric
An increasing balance suggests strong new business growth, whereas a rapid decline may signal high policy lapses or accelerated amortization.
Detailed definition
This represents the capitalized costs directly associated with acquiring new insurance contracts, such as commissions an...
Peer comparison
Standard metric across the insurance industry known as DAC (Deferred Acquisition Costs).
Metric ID:
pru_segment_guaranteed_universal_life_deferred_policy_acquisition_costHistorical Data
4 periods
| Q4 '24 | Q1 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|
| Value | $509.00M | $517.00M | $545.00M | $546.00M |
| QoQ Change | — | +1.6% | +5.4% | +0.2% |
| YoY Change | — | — | +7.1% | +5.6% |
Range$509.00M – $546.00M
Avg YoY Growth+6.3%
Median YoY Growth+6.3%
Current Streak3+ quarters growth
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Frequently Asked Questions
- What is Prudential Financial's guaranteed universal life — deferred policy acquisition cost?
- Prudential Financial (PRU) reported guaranteed universal life — deferred policy acquisition cost of $546.00M in Q1 2026.
- What does guaranteed universal life — deferred policy acquisition cost mean?
- The unamortized portion of costs incurred to acquire new insurance policies.