Prudential Financial PRU Guaranteed Universal Life — Deferred Policy Acquisition Cost

Other product segments

Similar metrics at other companies

FGUniversal life — Deferred Policy Acquisition Cost

$1.08B+29.1%

BHFUniversal Life Insurance — Deferred Policy Acquisition Cost

$310M-5.2%

BHFTerm and Whole Life Insurance — Deferred Policy Acquisition Cost

$254M-15.1%

CRBGLife Insurance — Deferred Policy Acquisition Cost

$4.17B+1.0%

PFGUniversal Life — Deferred Policy Acquisition Cost Amortization Expense

$23.6M-0.8%

FNFUniversal Life — Deferred Policy Acquisition Cost

$1.08B+29.1%

Questions, answered.

What is Prudential Financial's guaranteed universal life — deferred policy acquisition cost?

Prudential Financial (PRU) reported guaranteed universal life — deferred policy acquisition cost of $546M in Q1 2026.

What does guaranteed universal life — deferred policy acquisition cost mean?

This represents the capitalized costs directly associated with acquiring new insurance contracts, such as commissions and underwriting expenses, which are deferred and amortized over the life of the policy. It is a critical asset on the balance sheet that reflects the company's investment in future revenue streams. Changes in this balance indicate the pace of new business acquisition and the expected profitability of the underlying policy block.