Non-Current Assets
Deferred policy acquisition costs
Prudential Financial Deferred policy acquisition costs increased by 0.9% to $21.73B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 4.5%, from $20.79B to $21.73B. Over 5 years (FY 2020 to FY 2025), Deferred policy acquisition costs shows relatively stable performance with a 0.7% CAGR.
Analysis
StatementBalance Sheet Statement
SectionNon-Current Assets
CategoryEfficiency
SignalContext dependent
VolatilityStable
First reportedQ4 2014
Last reportedQ1 2026
How to read this metric
An increase suggests strong new business production, while a decrease may indicate a slowdown in new policy acquisition.
Detailed definition
These are the incremental costs directly related to acquiring new insurance contracts, such as commissions and underwrit...
Peer comparison
Standard across the insurance industry, though amortization periods vary by product type.
Metric ID:
ins_deferred_policy_acquisition_costsHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $19.03B | $18.07B | $19.76B | $19.87B | $20.09B | $20.04B | $20.55B | $20.74B | $20.32B | $20.39B | $20.86B | $20.61B | $20.56B | $21.18B | $20.45B | $20.79B | $21.22B | $21.47B | $21.53B | $21.73B |
| QoQ Change | — | -5.1% | +9.4% | +0.5% | +1.1% | -0.3% | +2.5% | +0.9% | -2.0% | +0.4% | +2.3% | -1.2% | -0.2% | +3.0% | -3.5% | +1.7% | +2.1% | +1.2% | +0.3% | +0.9% |
| YoY Change | — | — | — | — | +5.6% | +10.9% | +4.0% | +4.4% | +1.1% | +1.8% | +1.5% | -0.6% | +1.2% | +3.9% | -2.0% | +0.9% | +3.2% | +1.4% | +5.3% | +4.5% |
Range$18.07B – $21.73B
CAGR+2.8%
Avg YoY Growth+2.9%
Median YoY Growth+2.5%
Current Streak5 quarters growth
Product Breakdown
| Segment | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 |
|---|---|---|---|---|---|---|---|---|
| Guaranteed Universal Life | $20.56B | $21.18B | — | — | $21.22B | $21.47B | — | $21.73B |
| Individual Variable | $20.56B | $21.18B | $20.45B | $20.79B | $21.22B | $21.47B | $21.53B | $21.73B |
| Variable Universal Life | $20.56B | $21.18B | $20.45B | $20.79B | $21.22B | $21.47B | $21.53B | $21.73B |
| Total | $20.56B | $21.18B | $20.45B | $20.79B | $21.22B | $21.47B | $21.53B | $21.73B |
Business Segments
| Segment | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q1 '26 |
|---|---|---|---|---|---|---|---|---|
| Other businesses | — | — | — | — | $20.79B | $21.22B | $21.47B | $21.73B |
| Retirement | $20.86B | $20.61B | $20.56B | $21.18B | — | $21.22B | $21.47B | $21.73B |
| Total | $20.86B | $20.61B | $20.56B | $21.18B | $20.79B | $21.22B | $21.47B | $21.73B |
Deferred policy acquisition costs at Other Companies
Frequently Asked Questions
- What is Prudential Financial's deferred policy acquisition costs?
- Prudential Financial (PRU) reported deferred policy acquisition costs of $21.73B in Q1 2026.
- How has Prudential Financial's deferred policy acquisition costs changed year-over-year?
- Prudential Financial's deferred policy acquisition costs increased by 4.5% year-over-year, from $20.79B to $21.73B.
- What is the long-term trend for Prudential Financial's deferred policy acquisition costs?
- Over 5 years (2020 to 2025), Prudential Financial's deferred policy acquisition costs has grown at a 0.7% compound annual growth rate (CAGR), from $20.76B to $21.53B.
- What does deferred policy acquisition costs mean?
- Upfront costs of selling insurance policies that are spread out over the life of the policy rather than expensed immediately.