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Prudential Financial PRU Deferred policy acquisition costs

Deferred policy acquisition costs at other companies

Aflac logo
AflacAFL
$8.98B-1.2%
Unum logo
UnumUNM
$2.97B+2.8%
Citizens logo
CitizensCIA
$224.5M+10.1%
Globe Life logo
Globe LifeGL
$7.12B+7.5%
The Hartford Financial Services Group logo
The Hartford Financial Services GroupHIG
$1.39B+8.3%
Allstate logo
AllstateALL
$6.07B+4.9%

Segments

By segment

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Retirement$2.4B
Other businesses-$373M-38.7%

By product

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Variable Universal Life$4.96B+11.1%
Guaranteed Universal Life$546M

Other financials

Income statement

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Revenue$15.5B+15.3%
Net income$597.0M-15.6%
EPS (diluted)$1.68-14.3%

Balance sheet

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Cash & equivalents$15.9B-0.8%
Total debt$18.9B-3.4%
Total equity$32.0B+7.0%
Total assets$765.40B+3.5%

Cash flow

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Operating cash flow$1.0B+140%

Valuation

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Market cap$37.6B-0.1%
Enterprise value$40.54B+2.3%
P/E10.9×-11.4×
P/S0.6×0.0×

Profitability

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Net margin5.5%+1.6pp

Returns & leverage

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Return on equity11.2%+3.0pp
Debt / equity0.6×-0.1×

Where this comes from

Reported directly by Prudential Financial in its filing.

Tagged under the XBRL concept us-gaap:DeferredPolicyAcquisitionCosts.

The official record: Prudential Financial’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Prudential Financial's deferred policy acquisition costs?
Prudential Financial (PRU) reported deferred policy acquisition costs of $21.73B in Q1 2026.
How has Prudential Financial's deferred policy acquisition costs changed year-over-year?
Prudential Financial's deferred policy acquisition costs increased by 4.5% year-over-year, from $20.79B to $21.73B.
What is the long-term trend for Prudential Financial's deferred policy acquisition costs?
Over 5 years (2020 to 2025), Prudential Financial's deferred policy acquisition costs has grown at a 0.7% compound annual growth rate (CAGR), from $20.76B to $21.53B.
What does deferred policy acquisition costs mean?
These are the incremental costs directly related to the successful acquisition of new insurance contracts, such as sales commissions and underwriting costs. These costs are capitalized and amortized over the expected life of the insurance policies to match expenses with the related revenue. It is a key indicator of the company's investment in long-term customer growth.