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Prudential Financial PRU Retirement — Deferred Policy Acquisition Cost

Other segment segments

Other businesses
-$373M-38.7%

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CIADeferred policy acquisition costs
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Other financials

Income statement

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Revenue$15.5B+15.3%
Net income$597.0M-15.6%
EPS (diluted)$1.68-14.3%

Balance sheet

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Cash & equivalents$15.9B-0.8%
Total debt$18.9B-3.4%
Total equity$32.0B+7.0%
Total assets$765.40B+3.5%

Cash flow

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Operating cash flow$1.0B+140%

Valuation

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Market cap$37.6B-0.1%
Enterprise value$40.54B+2.3%
P/E10.9×-11.4×
P/S0.6×0.0×

Profitability

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Net margin5.5%+1.6pp

Returns & leverage

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Return on equity11.2%+3.0pp
Debt / equity0.6×-0.1×

Where this comes from

Reported directly by Prudential Financial in its filing.

Tagged under the XBRL concept us-gaap:DeferredPolicyAcquisitionCosts.

The official record: Prudential Financial’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Prudential Financial's retirement — deferred policy acquisition cost?
Prudential Financial (PRU) reported retirement — deferred policy acquisition cost of $2.4B in Q1 2026.
What does retirement — deferred policy acquisition cost mean?
This represents the unamortized portion of costs directly related to the acquisition of new insurance or annuity contracts within the retirement business segment. These costs are capitalized and amortized over the expected life of the policies to match expenses with related revenues. It serves as a key indicator of the company's investment in future business growth.