What is Prudential Financial's retirement — deferred policy acquisition cost?

Prudential Financial (PRU) reported retirement — deferred policy acquisition cost of $2.40B in Q1 2026.

What does retirement — deferred policy acquisition cost mean?

The balance of upfront costs for acquiring new retirement policies that have not yet been expensed.

Discontinued — last reported Q4 '19

Prudential Financial Retirement — Deferred Policy Acquisition Cost increased by 4.0% to $2.40B in Q1 2026 compared to the prior quarter.

StatementSegment

CategoryGrowth

SignalContext dependent

VolatilityStable

First reportedQ4 2016

Last reportedQ4 2019

An increase suggests higher sales volume or acquisition activity, while a decrease may indicate lower sales or faster amortization.

This represents the unamortized portion of costs directly related to the acquisition of new insurance or annuity contrac...

Commonly referred to as DAC in the insurance industry; peers report this as a key asset on the balance sheet.

Metric ID: pru_segment_retirement_deferred_policy_acquisition_cost

4 periods

	Q4 '24	Q1 '25	Q4 '25	Q1 '26
Value	$1.74B	$1.97B	$2.30B	$2.40B
QoQ Change	—	+12.8%	+17.1%	+4.0%
YoY Change	—	—	+32.1%	+21.7%

Range$1.74B – $2.40B

Avg YoY Growth+26.9%

Median YoY Growth+26.9%

Current Streak3+ quarters growth

What is Prudential Financial's retirement — deferred policy acquisition cost?: Prudential Financial (PRU) reported retirement — deferred policy acquisition cost of $2.40B in Q1 2026.
What does retirement — deferred policy acquisition cost mean?: The balance of upfront costs for acquiring new retirement policies that have not yet been expensed.