Prudential Financial PRU Variable Universal Life — Deferred Policy Acquisition Cost

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Questions, answered.

What is Prudential Financial's variable universal life — deferred policy acquisition cost?

Prudential Financial (PRU) reported variable universal life — deferred policy acquisition cost of $4.96B in Q1 2026.

How has Prudential Financial's variable universal life — deferred policy acquisition cost changed year-over-year?

Prudential Financial's variable universal life — deferred policy acquisition cost increased by 11.1% year-over-year, from $4.46B to $4.96B.

What is the long-term trend for Prudential Financial's variable universal life — deferred policy acquisition cost?

Over 3 years (2022 to 2025), Prudential Financial's variable universal life — deferred policy acquisition cost has grown at a 0.2% compound annual growth rate (CAGR), from $19.51B to $19.63B.

What does variable universal life — deferred policy acquisition cost mean?

This represents the capitalized costs directly associated with acquiring new variable universal life insurance policies, such as commissions and underwriting expenses. These costs are deferred on the balance sheet and amortized over the expected life of the policies. It is a critical measure of the investment made to generate future revenue streams.