Discontinued — last reported Q4 '21
Business Segments · Deferred Policy Acquisition Costs
Individual Annuities — Deferred Policy Acquisition Costs
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2021
Rolls up toDeferred acquisition costs
How to read this metric
An increase suggests high sales activity and investment in future growth, while a decrease may indicate lower new business volume or a shift in distribution strategy.
Detailed definition
This represents the capitalized costs directly associated with the acquisition of new annuity contracts, such as sales c...
Peer comparison
Commonly reported by life insurers as Deferred Policy Acquisition Costs (DAC) or VOBA in segment disclosures.
Metric ID:
pru_segment_individual_annuities_deferred_policy_acquisition_costsHistorical Data
1 periods
| Q4 '21 | |
|---|---|
| Value | $3.63B |
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Frequently Asked Questions
- What is Prudential Financial's individual annuities — deferred policy acquisition costs?
- Prudential Financial (PRU) reported individual annuities — deferred policy acquisition costs of $3.63B in Q4 2021.
- What does individual annuities — deferred policy acquisition costs mean?
- The capitalized upfront costs of acquiring new annuity customers that are spread out over the life of the policy.