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Prudential Financial PRU Life insurance — Direct premiums

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Other financials

Income statement

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Revenue$15.5B+15.3%
Net income$597.0M-15.6%
EPS (diluted)$1.68-14.3%

Balance sheet

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Cash & equivalents$15.9B-0.8%
Total debt$18.9B-3.4%
Total equity$32.0B+7.0%
Total assets$765.40B+3.5%

Cash flow

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Operating cash flow$1.0B+140%

Valuation

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Market cap$37.6B-0.1%
Enterprise value$40.54B+2.3%
P/E10.9×-11.4×
P/S0.6×0.0×

Profitability

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Net margin5.5%+1.6pp

Returns & leverage

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Return on equity11.2%+3.0pp
Debt / equity0.6×-0.1×

Where this comes from

Reported directly by Prudential Financial in its filing.

Tagged under the XBRL concept us-gaap:DirectPremiumsEarned.

The official record: Prudential Financial’s 10-K, filed February 12, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Prudential Financial's life insurance — direct premiums?
Prudential Financial (PRU) reported life insurance — direct premiums of $5.84B in Q4 2025.
How has Prudential Financial's life insurance — direct premiums changed year-over-year?
Prudential Financial's life insurance — direct premiums decreased by 35.7% year-over-year, from $9.08B to $5.84B.
What is the long-term trend for Prudential Financial's life insurance — direct premiums?
Over 4 years (2021 to 2025), Prudential Financial's life insurance — direct premiums has grown at a -4.2% compound annual growth rate (CAGR), from $27.69B to $23.37B.
What does life insurance — direct premiums mean?
The gross premiums written by the life insurance segment before accounting for any reinsurance ceded or assumed. It measures the raw top-line demand for the company's insurance products.