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Prudential Financial PRU Other businesses — Deferred Sale Inducement Cost

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Other financials

Income statement

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Revenue$15.5B+15.3%
Net income$597.0M-15.6%
EPS (diluted)$1.68-14.3%

Balance sheet

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Cash & equivalents$15.9B-0.8%
Total debt$18.9B-3.4%
Total equity$32.0B+7.0%
Total assets$765.40B+3.5%

Cash flow

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Operating cash flow$1.0B+140%

Valuation

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Market cap$37.6B-0.1%
Enterprise value$40.54B+2.3%
P/E10.9×-11.4×
P/S0.6×0.0×

Profitability

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Net margin5.5%+1.6pp

Returns & leverage

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Return on equity11.2%+3.0pp
Debt / equity0.6×-0.1×

Where this comes from

Reported directly by Prudential Financial in its filing.

Tagged under the XBRL concept us-gaap:DeferredSalesInducementsNet.

The official record: Prudential Financial’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Prudential Financial's other businesses — deferred sale inducement cost?
Prudential Financial (PRU) reported other businesses — deferred sale inducement cost of $25M in Q1 2026.
How has Prudential Financial's other businesses — deferred sale inducement cost changed year-over-year?
Prudential Financial's other businesses — deferred sale inducement cost decreased by 7.4% year-over-year, from $27M to $25M.
What is the long-term trend for Prudential Financial's other businesses — deferred sale inducement cost?
Over 3 years (2022 to 2025), Prudential Financial's other businesses — deferred sale inducement cost has grown at a -8.1% compound annual growth rate (CAGR), from $143M to $111M.
What does other businesses — deferred sale inducement cost mean?
These are costs related to incentives provided to policyholders to encourage the purchase of insurance or annuity products, such as bonus interest credits. These costs are deferred and amortized over the life of the contract to match the associated revenue. It serves as a measure of the cost of customer acquisition and retention incentives.