Prudential Financial Other businesses — Deferred Sale Inducement Cost decreased by 10.7% to $25.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 13.8%, from $29.00M to $25.00M. Over 3 years (FY 2022 to FY 2025), Other businesses — Deferred Sale Inducement Cost shows a downward trend with a -7.5% CAGR.
An increase reflects aggressive customer acquisition strategies, while a decrease may signal a shift in product pricing or incentive structures.
These are costs related to incentives provided to policyholders to encourage the purchase of insurance or annuity produc...
Similar to Sales Inducement Assets (SIA) found in annuity-heavy insurance companies.
pru_segment_other_businesses_deferred_sale_inducement_cost| Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $37.00M | $37.00M | $36.00M | $36.00M | $34.00M | $34.00M | $34.00M | $33.00M | $33.00M | $31.00M | $31.00M | $31.00M | $30.00M | $29.00M | $28.00M | $28.00M | $28.00M | $25.00M |
| QoQ Change | — | +0.0% | -2.7% | +0.0% | -5.6% | +0.0% | +0.0% | -2.9% | +0.0% | -6.1% | +0.0% | +0.0% | -3.2% | -3.3% | -3.4% | +0.0% | +0.0% | -10.7% |
| YoY Change | — | — | — | — | -8.1% | -8.1% | -5.6% | -8.3% | -2.9% | -8.8% | -8.8% | -6.1% | -9.1% | -6.5% | -9.7% | -9.7% | -6.7% | -13.8% |