Discontinued — last reported Q4 '25
Products & Services · Direct and assumed
Total — Direct and assumed
Prudential Financial Total — Direct and assumed decreased by 3.2% to $4.50B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 195.0%, from $1.53B to $4.50B. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
StatementSegment
CategoryMarket Position
SignalHigher is better
VolatilityStable
First reportedQ4 2023
Last reportedQ4 2025
How to read this metric
Higher values indicate a larger market presence and greater underwriting volume, though it must be balanced against the company's risk appetite.
Detailed definition
This metric measures the total gross business underwritten by the company, including both policies directly sold to cust...
Peer comparison
Standard industry metric for gross written premiums or total gross exposure across insurance segments.
Metric ID:
pru_segment_total_direct_and_assumedHistorical Data
7 periods
| Q4 '23 | Q2 '24 | Q3 '24 | Q4 '24 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|
| Value | $1.23B | $1.45B | $1.32B | $1.53B | $4.74B | $4.65B | $4.50B |
| QoQ Change | — | +17.9% | -9.2% | +15.7% | +211.0% | -2.0% | -3.2% |
| YoY Change | — | — | — | +23.8% | +226.6% | +252.6% | +195.0% |
Range$1.23B – $4.74B
CAGR+137.1%
Avg YoY Growth+174.5%
Median YoY Growth+210.8%
Current Streak2 quarters decline
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Prudential Financial's total — direct and assumed?
- Prudential Financial (PRU) reported total — direct and assumed of $4.50B in Q4 2025.
- How has Prudential Financial's total — direct and assumed changed year-over-year?
- Prudential Financial's total — direct and assumed increased by 195.0% year-over-year, from $1.53B to $4.50B.
- What does total — direct and assumed mean?
- The total amount of insurance risk the company has taken on, including both direct sales and business acquired from other insurers.