Non-Current Liabilities
Marketing and selling
Roku, Inc. Marketing and selling decreased by 16.8% to $79.77M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 51.6%, from $52.63M to $79.77M. Over 4 years (FY 2021 to FY 2025), Marketing and selling shows an upward trend with a 19.2% CAGR.
Analysis
StatementBalance Sheet Statement
SectionNon-Current Liabilities
First reportedQ4 2021
Last reportedQ1 2026May 1, 2026
Metric ID:
non_current_liabilities_accrued_marketing_costs_currentHistorical Data
18 periods
| Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $47.43M | $67.39M | $55.32M | $56.02M | $163.37M | $50.47M | $82.71M | $153.89M | $147.85M | $54.28M | $53.6M | $65.75M | $112M | $52.63M | $80.4M | $104.99M | $95.89M | $79.77M |
| QoQ Change | — | +42.1% | -17.9% | +1.3% | +191.6% | -69.1% | +63.9% | +86.1% | -3.9% | -63.3% | -1.3% | +22.7% | +70.3% | -53.0% | +52.8% | +30.6% | -8.7% | -16.8% |
| YoY Change | — | — | — | — | +244.5% | -25.1% | +49.5% | +174.7% | -9.5% | +7.5% | -35.2% | -57.3% | -24.2% | -3.0% | +50.0% | +59.7% | -14.4% | +51.6% |
Range$47.43M – $163.37M
CAGR+13.0%
Avg YoY Growth+33.5%
Median YoY Growth+2.3%
Current Streak2 quarters decline
Frequently Asked Questions
- What is Roku, Inc.'s marketing and selling?
- Roku, Inc. (ROKU) reported marketing and selling of $79.77M in Q1 2026.
- How has Roku, Inc.'s marketing and selling changed year-over-year?
- Roku, Inc.'s marketing and selling increased by 51.6% year-over-year, from $52.63M to $79.77M.
- What is the long-term trend for Roku, Inc.'s marketing and selling?
- Over 4 years (2021 to 2025), Roku, Inc.'s marketing and selling has grown at a 19.2% compound annual growth rate (CAGR), from $47.43M to $95.89M.