What is Roku, Inc.'s advertising — concentration risk?

Roku, Inc. (ROKU) reported advertising — concentration risk of 11% in Q1 2026.

What does advertising — concentration risk mean?

This metric measures the degree of reliance on a limited number of advertisers or advertising agencies to generate revenue within the advertising segment. High concentration indicates potential vulnerability to the loss of key relationships or shifts in specific industry spending patterns. It serves as a critical indicator of revenue stability and diversification within the ad-supported business model.

Roku, Inc. ROKU Advertising — Concentration risk

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Other financials

Income statement

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Revenue$1.2B+22.4%

Gross profit$564.9M+26.9%

Operating income$51.8M+190%

Net income$85.7M+412%

EPS (diluted)$0.57+400%

Balance sheet

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Cash & equivalents$1.6B-26.9%

Total debt$501.1M-13.2%

Total equity$2.7B+5.8%

Total assets$4.4B+4.1%

Cash flow

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Operating cash flow$199.1M+43.5%

CapEx$3.1M+62.3%

Free cash flow$196.0M+43.3%

Valuation

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Market cap$21.52B+55.9%

Enterprise value$20.37B+68.1%

P/E106.8×—

P/S4.3×+1.2×

Profitability

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Gross margin44.2%+0.4pp

Operating margin-2.4%-1.0pp

Net margin4.1%+2.9pp

FCF margin10.8%+3.7pp

Returns & leverage

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Return on equity7.8%+5.7pp

Debt / equity0.2×0.0×

Current ratio2.9×0.0×

Where this comes from

Reported directly by Roku, Inc. in its filing.

Tagged under the XBRL concept us-gaap:ConcentrationRiskPercentage1.

The official record: Roku, Inc.’s 10-Q, filed May 1, 2026, on SEC EDGAR. View the filing →

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What is Roku, Inc.'s advertising — concentration risk?: Roku, Inc. (ROKU) reported advertising — concentration risk of 11% in Q1 2026.
What does advertising — concentration risk mean?: This metric measures the degree of reliance on a limited number of advertisers or advertising agencies to generate revenue within the advertising segment. High concentration indicates potential vulnerability to the loss of key relationships or shifts in specific industry spending patterns. It serves as a critical indicator of revenue stability and diversification within the ad-supported business model.