Products & Services · Gross Profit
Device — Gross Profit
Roku, Inc. Device — Gross Profit increased by 0.6% to -$19.15M in Q1 2026 compared to the prior quarter. This is a positive signal — higher values indicate stronger performance for this metric.
Analysis
StatementSegment
CategoryProfitability
SignalHigher is better
VolatilityModerate
First reportedQ1 2025
Last reportedQ1 2026May 1, 2026
Rolls up toGross Profit
How to read this metric
An increase indicates improved pricing power or lower production costs, while a decrease suggests margin pressure or increased discounting to drive user acquisition.
Detailed definition
This is the residual profit after deducting the direct cost of revenue from the total net revenue generated by the devic...
Peer comparison
Comparable to gross profit margins for hardware divisions of consumer electronics and streaming device peers.
Metric ID:
roku_segment_device_gross_profitHistorical Data
2 periods
| Q1 '25 | Q1 '26 | |
|---|---|---|
| Value | -$19.27M | -$19.15M |
| QoQ Change | — | +0.6% |
| YoY Change | — | +0.6% |
Range-$19.27M – -$19.15M
Avg YoY Growth+0.6%
Median YoY Growth+0.6%
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Frequently Asked Questions
- What is Roku, Inc.'s device — gross profit?
- Roku, Inc. (ROKU) reported device — gross profit of -$19.15M in Q1 2026.
- What does device — gross profit mean?
- The profit remaining from hardware sales after subtracting the direct costs of manufacturing and distribution.