Discontinued — last reported Q4 '25
Services — Total Cost of Revenue
Roku, Inc. Services — Total Cost of Revenue increased by 11.7% to $577.27M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 21.4%, from $475.40M to $577.27M. Over 4 years (FY 2021 to FY 2025), Services — Total Cost of Revenue shows an upward trend with a 24.8% CAGR. This increase may warrant attention — for this metric, lower values are generally preferred.
Analysis
How to read this metric
An increase relative to revenue may signal rising content acquisition costs or inefficiencies in service delivery, while a decrease relative to revenue suggests improved operating leverage.
Detailed definition
This metric captures the direct costs associated with delivering digital services, including content acquisition costs,...
Peer comparison
Comparable to cost of services or cost of digital revenue reported by media, streaming, and software-as-a-service companies.
roku_segment_services_total_cost_of_revenueHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $187.33M | $203.99M | $272.60M | $265.79M | $295.06M | $295.55M | $323.28M | $300.59M | $348.01M | $408.55M | $370.40M | $360.57M | $384.45M | $416.40M | $475.40M | $416.51M | $477.80M | $516.87M | $577.27M |
| QoQ Change | — | +8.9% | +33.6% | -2.5% | +11.0% | +0.2% | +9.4% | -7.0% | +15.8% | +17.4% | -9.3% | -2.7% | +6.6% | +8.3% | +14.2% | -12.4% | +14.7% | +8.2% | +11.7% |
| YoY Change | — | — | — | — | +57.5% | +44.9% | +18.6% | +13.1% | +17.9% | +38.2% | +14.6% | +20.0% | +10.5% | +1.9% | +28.3% | +15.5% | +24.3% | +24.1% | +21.4% |
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Frequently Asked Questions
- What is Roku, Inc.'s services — total cost of revenue?
- Roku, Inc. (ROKU) reported services — total cost of revenue of $577.27M in Q4 2025.
- How has Roku, Inc.'s services — total cost of revenue changed year-over-year?
- Roku, Inc.'s services — total cost of revenue increased by 21.4% year-over-year, from $475.40M to $577.27M.
- What is the long-term trend for Roku, Inc.'s services — total cost of revenue?
- Over 4 years (2021 to 2025), Roku, Inc.'s services — total cost of revenue has grown at a 24.8% compound annual growth rate (CAGR), from $818.51M to $1.99B.
- What does services — total cost of revenue mean?
- The direct costs incurred to provide and support digital services and content offerings.