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Questions, answered.

How does Roku, Inc. break its business down?
Roku, Inc. (ROKU) reports goodwill by business across 2 parts — Advertising and Subscriptions. Each is extracted from the segment footnotes and tracked over time.
Where does Roku, Inc.'s segment data come from?
Segment breakdowns are pulled from the segment footnotes in Roku, Inc.'s SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.