Roku, Inc. ROKU Business Segments
| Q1 '26 | Q4 '25 | ||
|---|---|---|---|
| Goodwill by Business | |||
| Advertising | $188.8M0.0% | $188.8M— | |
| Subscriptions | $120.6M0.0% | $120.6M— | |
| Total net revenue by Product | |||
| Advertising | $612.71M— | —— | |
| Device | $117.65M— | —— | |
| Platform | $1.13B— | —— | |
| Subscriptions | $518.53M— | —— |
Chart any of these lines over time, or line them up against competitors.
Compare these in charts →Questions, answered.
- How does Roku, Inc. break its business down?
- Roku, Inc. (ROKU) reports goodwill by business across 2 parts — Advertising and Subscriptions. Each is extracted from the segment footnotes and tracked over time.
- Where does Roku, Inc.'s segment data come from?
- Segment breakdowns are pulled from the segment footnotes in Roku, Inc.'s SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.
