What is Roku, Inc.'s advertising — total net revenue?

Roku, Inc. (ROKU) reported advertising — total net revenue of $612.71M in Q1 2026.

What does advertising — total net revenue mean?

This metric tracks the total gross revenue generated from advertising services, including video ads, display ads, and sponsorship placements, after accounting for returns and allowances. It serves as the primary indicator of the segment's market demand and the effectiveness of the platform's monetization strategy. Growth in this figure reflects the company's ability to scale its ad inventory and increase average revenue per user.

Roku, Inc. ROKU Advertising — Total net revenue

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Other financials

Income statement

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Revenue$1.2B+22.4%

Gross profit$564.9M+26.9%

Operating income$51.8M+190%

Net income$85.7M+412%

EPS (diluted)$0.57+400%

Balance sheet

See full

Cash & equivalents$1.6B-26.9%

Total debt$501.1M-13.2%

Total equity$2.7B+5.8%

Total assets$4.4B+4.1%

Cash flow

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Operating cash flow$199.1M+43.5%

CapEx$3.1M+62.3%

Free cash flow$196.0M+43.3%

Valuation

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Market cap$21.35B+59.8%

Enterprise value$20.2B+72.9%

P/E106×—

P/S4.3×+1.3×

Profitability

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Gross margin44.2%+0.4pp

Operating margin-2.4%-1.0pp

Net margin4.1%+2.9pp

FCF margin10.8%+3.7pp

Returns & leverage

See full

Return on equity7.8%+5.7pp

Debt / equity0.2×0.0×

Current ratio2.9×0.0×

Where this comes from

Reported directly by Roku, Inc. in its filing.

Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.

The official record: Roku, Inc.’s 10-Q, filed May 1, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Roku, Inc.'s advertising — total net revenue?: Roku, Inc. (ROKU) reported advertising — total net revenue of $612.71M in Q1 2026.
What does advertising — total net revenue mean?: This metric tracks the total gross revenue generated from advertising services, including video ads, display ads, and sponsorship placements, after accounting for returns and allowances. It serves as the primary indicator of the segment's market demand and the effectiveness of the platform's monetization strategy. Growth in this figure reflects the company's ability to scale its ad inventory and increase average revenue per user.