What is Roku, Inc.'s advertising — goodwill?

Roku, Inc. (ROKU) reported advertising — goodwill of $188.8M in Q1 2026.

What does advertising — goodwill mean?

The accounting value of intangible benefits like brand and customer base acquired through business purchases.

Advertising — Goodwill

Roku, Inc. Advertising — Goodwill remained flat by 0.0% to $188.8M in Q1 2026 compared to the prior quarter.

Analysis

StatementSegment

CategoryCapital Allocation

SignalContext dependent

VolatilityStable

First reportedQ4 2025

Last reportedQ1 2026May 1, 2026

Rolls up toGoodwill

How to read this metric

A decrease often signals an impairment charge due to underperformance, while stability suggests the segment is meeting or exceeding its long-term valuation expectations.

Detailed definition

This represents the intangible asset value recorded when the advertising business unit was acquired, reflecting the prem...

Peer comparison

Comparable to other tech and media companies that have grown through M&A; high levels relative to equity may signal future impairment risk.

Metric ID: roku_segment_advertising_goodwill

Historical Data

2 periods

	Q4 '25	Q1 '26
Value	$188.8M	$188.8M
QoQ Change	—	+0.0%

Range$188.8M – $188.8M

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Frequently Asked Questions

What is Roku, Inc.'s advertising — goodwill?: Roku, Inc. (ROKU) reported advertising — goodwill of $188.8M in Q1 2026.
What does advertising — goodwill mean?: The accounting value of intangible benefits like brand and customer base acquired through business purchases.