What is Roku, Inc.'s advertising — goodwill?

Roku, Inc. (ROKU) reported advertising — goodwill of $188.8M in Q1 2026.

What does advertising — goodwill mean?

This represents the intangible asset value recorded when the advertising business unit was acquired, reflecting the premium paid over the fair value of net identifiable assets. It captures the value of brand reputation, customer relationships, and proprietary advertising technology platforms. Changes in this balance often reflect impairment charges or adjustments following business combinations.

Roku, Inc. ROKU Advertising — Goodwill

Other segment segments

Subscriptions

$120.6M—

Similar metrics at other companies

LYVSponsorship and Advertising — Goodwill, Gross

$707.31M+10.7%

NTGRConsumer — Goodwill

$0—

LYVSponsorship and Advertising — Goodwill

$707.31M+10.7%

TDA

TDAYUSA TODAY Media — Goodwill

$385.03M-3.1%

CNACommercial — Goodwill

$0—

DJT

DJTMedia — Goodwill

$120.88M—

Other financials

Income statement

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Revenue$1.2B+22.4%

Gross profit$564.9M+26.9%

Operating income$51.8M+190%

Net income$85.7M+412%

EPS (diluted)$0.57+400%

Balance sheet

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Cash & equivalents$1.6B-26.9%

Total debt$501.1M-13.2%

Total equity$2.7B+5.8%

Total assets$4.4B+4.1%

Cash flow

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Operating cash flow$199.1M+43.5%

CapEx$3.1M+62.3%

Free cash flow$196.0M+43.3%

Valuation

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Market cap$21.35B+61.1%

Enterprise value$20.2B+74.6%

P/E106×—

P/S4.3×+1.3×

Profitability

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Gross margin44.2%+0.4pp

Operating margin-2.4%-1.0pp

Net margin4.1%+2.9pp

FCF margin10.8%+3.7pp

Returns & leverage

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Return on equity7.8%+5.7pp

Debt / equity0.2×0.0×

Current ratio2.9×0.0×

Where this comes from

Reported directly by Roku, Inc. in its filing.

Tagged under the XBRL concept us-gaap:Goodwill.

The official record: Roku, Inc.’s 10-Q, filed May 1, 2026, on SEC EDGAR. View the filing →

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What is Roku, Inc.'s advertising — goodwill?: Roku, Inc. (ROKU) reported advertising — goodwill of $188.8M in Q1 2026.
What does advertising — goodwill mean?: This represents the intangible asset value recorded when the advertising business unit was acquired, reflecting the premium paid over the fair value of net identifiable assets. It captures the value of brand reputation, customer relationships, and proprietary advertising technology platforms. Changes in this balance often reflect impairment charges or adjustments following business combinations.