What is Rumble, Inc.'s advertising?

Rumble, Inc. (RUM) reported advertising of $2.21M in Q4 2025.

How has Rumble, Inc.'s advertising changed year-over-year?

Rumble, Inc.'s advertising increased by 66.7% year-over-year, from $1.33M to $2.21M.

What does advertising mean?

The total expenditure incurred for promotional activities, marketing campaigns, and brand awareness efforts. This metric reflects the company's investment in customer acquisition and market penetration. High levels of advertising relative to revenue often indicate a growth-focused strategy in competitive markets.

Rumble, Inc. RUM Advertising

Advertising at other companies

Rackspace Technology, Inc.RXT

$5.7M-13.6%

Other financials

Income statement

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Revenue$25.5M+7.4%

Gross profit-$1.5M+75.7%

Operating income-$39.1M-7.5%

Net income-$30.3M-1,042%

EPS (diluted)-$0.12-1,100%

Balance sheet

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Cash & equivalents$219.0M+2,198%

Total debt$1.6M+1.1%

Total equity$249.9M-26.4%

Total assets$311.2M-20.4%

Cash flow

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Operating cash flow-$16.6M-14.6%

CapEx$1.1M+731%

Free cash flow-$17.7M-21.1%

Valuation

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Market cap$1.86B-27.7%

Enterprise value$1.64B-36.5%

P/S18.1×-7.2×

Profitability

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Gross margin-12.1%-5.4pp

Operating margin-126.4%-3.7pp

Net margin-106.9%-41.5pp

FCF margin-75.8%+8.2pp

Returns & leverage

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Return on equity-37.1%-14.7pp

Debt / equity0×0.0×

Current ratio4.7×-5.2×

Where this comes from

Reported directly by Rumble, Inc. in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Rumble, Inc.’s 10-K, filed March 5, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Rumble, Inc.'s advertising?: Rumble, Inc. (RUM) reported advertising of $2.21M in Q4 2025.
How has Rumble, Inc.'s advertising changed year-over-year?: Rumble, Inc.'s advertising increased by 66.7% year-over-year, from $1.33M to $2.21M.
What does advertising mean?: The total expenditure incurred for promotional activities, marketing campaigns, and brand awareness efforts. This metric reflects the company's investment in customer acquisition and market penetration. High levels of advertising relative to revenue often indicate a growth-focused strategy in competitive markets.