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Rackspace Technology, Inc. RXT Advertising costs

Advertising costs at other companies

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Rumble, Inc.RUM
$2.21M+66.7%

Other financials

Income statement

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Revenue$678.1M+1.9%
Gross profit$119.1M-6.1%
Operating income-$17.8M+53.6%
Net income$8.3M+112%
EPS (diluted)$0.03+110%

Balance sheet

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Cash & equivalents$96.0M-26.8%
Total debt$3.2B-3.1%
Total equity-$1.2B-13.4%
Total assets$2.8B-6.8%

Cash flow

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Operating cash flow$5.1M-59.5%
CapEx$14.5M+74.7%
Free cash flow-$9.4M-319%

Valuation

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Market cap$1.7B-39.7%

Profitability

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Gross margin18.5%-1.0pp
Operating margin-3%-1.2pp
Net margin-5.4%-1.8pp
FCF margin2.8%—

Returns & leverage

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Return on equity-205.2%-222pp
Debt / equity117.7×+115×
Current ratio0.7×-0.1×

Where this comes from

Reported directly by Rackspace Technology, Inc. in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Rackspace Technology, Inc.’s 10-K, filed March 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Rackspace Technology, Inc.'s advertising costs?
Rackspace Technology, Inc. (RXT) reported advertising costs of $5.7M in Q4 2025.
How has Rackspace Technology, Inc.'s advertising costs changed year-over-year?
Rackspace Technology, Inc.'s advertising costs decreased by 13.6% year-over-year, from $6.6M to $5.7M.
What is the long-term trend for Rackspace Technology, Inc.'s advertising costs?
Over 4 years (2021 to 2025), Rackspace Technology, Inc.'s advertising costs has grown at a -9.2% compound annual growth rate (CAGR), from $33.6M to $22.8M.