Discontinued — last reported Q1 '26
Deferred Revenue
Starbucks Deferred Revenue decreased by 0.4% to $5.75B in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 3.3%, from $5.94B to $5.75B. Over 5 years (FY 2020 to FY 2025), Deferred Revenue shows a downward trend with a -2.6% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
How to read this metric
An increase suggests strong growth in prepaid loyalty programs or gift card sales, while a decrease may indicate lower customer prepayments.
Detailed definition
This represents the current portion of cash received from customers for products or services that have not yet been deli...
Peer comparison
Common in retail and subscription businesses; peers often show similar trends based on gift card and loyalty program adoption.
deferred_revenue_currentHistorical Data
| Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $6.49B | $6.46B | $6.45B | $6.38B | $6.33B | $6.28B | $6.26B | $6.20B | $6.15B | $6.10B | $6.13B | $6.06B | $6.01B | $5.96B | $5.94B | $5.87B | $5.83B | $5.77B | $5.75B |
| QoQ Change | — | -0.4% | -0.2% | -1.0% | -0.8% | -0.8% | -0.3% | -1.0% | -0.8% | -0.8% | +0.4% | -1.2% | -0.8% | -0.8% | -0.4% | -1.2% | -0.8% | -0.9% | -0.4% |
| YoY Change | — | — | — | — | -2.4% | -2.8% | -2.9% | -2.8% | -2.9% | -2.8% | -2.1% | -2.3% | -2.3% | -2.3% | -3.1% | -3.1% | -3.1% | -3.2% | -3.3% |
Product Breakdown
| Segment | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 |
|---|---|---|---|---|
| Revenue Recognition Period Stored Value Cards and Loyalty Program Breakage | $2.17B | $1.82B | $1.77B | $1.72B |
| Total | $6.13B | $6.06B | $6.01B | $5.96B |
Deferred Revenue at Other Companies
Frequently Asked Questions
- What is Starbucks's deferred revenue?
- Starbucks (SBUX) reported deferred revenue of $5.75B in Q4 2025.
- How has Starbucks's deferred revenue changed year-over-year?
- Starbucks's deferred revenue decreased by 3.3% year-over-year, from $5.94B to $5.75B.
- What is the long-term trend for Starbucks's deferred revenue?
- Over 5 years (2020 to 2025), Starbucks's deferred revenue has grown at a -2.6% compound annual growth rate (CAGR), from $6.60B to $5.77B.
- What does deferred revenue mean?
- Cash received from customers for goods or services that have not yet been provided.