Operating Expenses
Sales & Marketing
SharkNinja Sales & Marketing increased by 14.4% to $315.34M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 14.4%, from $275.74M to $315.34M.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2023
Last reportedQ1 2026May 6, 2026
How to read this metric
An increase may signal aggressive growth strategies or higher customer acquisition costs, while a decrease could indicate cost-cutting or a shift toward organic growth.
Detailed definition
Represents the total costs incurred to acquire new customers and promote brand awareness through advertising, promotiona...
Peer comparison
Standard across financial services; peers often report this as 'Marketing and Business Development' or 'Advertising and Promotion'.
Metric ID:
selling_and_marketingHistorical Data
10 periods
| Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Value | $224.40M | $224.40M | $224.40M | $224.40M | $310.79M | $310.79M | $310.79M | $310.79M | $275.74M | $315.34M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +38.5% | +0.0% | +0.0% | +0.0% | -11.3% | +14.4% |
| YoY Change | — | — | — | — | +38.5% | +38.5% | +38.5% | +38.5% | -11.3% | +14.4% |
Range$224.40M – $315.34M
CAGR+16.3%
Avg YoY Growth+26.2%
Median YoY Growth+38.5%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is SharkNinja's sales & marketing?
- SharkNinja (SN) reported sales & marketing of $315.34M in Q1 2026.
- How has SharkNinja's sales & marketing changed year-over-year?
- SharkNinja's sales & marketing increased by 14.4% year-over-year, from $275.74M to $315.34M.
- What does sales & marketing mean?
- The total amount spent on advertising, marketing, and sales activities to acquire and retain customers.