Snap SNAP Advertising — Revenue
Discontinued — last reported Q2 '18
Similar metrics at other companies
Other financials
Where this comes from
Reported directly by Snap in its filing.
Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.
The official record: Snap’s 10-Q, filed August 8, 2018, on SEC EDGAR. View the filing →
Questions, answered.
- What does advertising — revenue mean?
- The total amount of money earned from selling advertising space on the platform, excluding taxes.
- How do you interpret advertising — revenue?
- An increase indicates growing advertiser demand, improved ad inventory monetization, or successful expansion of the user base, while a decrease may signal platform saturation, increased competition for ad budgets, or macroeconomic headwinds affecting marketing spend.
- How does advertising — revenue compare across companies?
- This is highly comparable to 'Advertising Revenue' or 'Ad Sales' reported by other social media and digital platform companies like Meta, Pinterest, or Alphabet.