Discontinued — last reported Q2 '24
SoFi Technologies, Inc. Referrals — Total revenue from contracts with customers increased by 6.9% to $13.62M in Q2 2024 compared to the prior quarter. Year-over-year, this metric grew by 65.6%, from $8.22M to $13.62M. Over 2 years (FY 2021 to FY 2023), Referrals — Total revenue from contracts with customers shows an upward trend with a 56.2% CAGR. This is a positive signal — higher values indicate stronger performance for this metric.
An increase indicates higher effectiveness in monetizing platform traffic through partner referrals, while a decrease may signal reduced partner demand or lower user engagement with external offerings.
This metric represents the total gross revenue recognized from referral-based services provided to third-party partners....
Comparable to affiliate marketing revenue or lead generation fees reported by other fintech platforms and digital marketplaces.
sofi_segment_referrals_total_revenue_from_contracts_with_customers| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $3.14M | $4.38M | $5.98M | $7.77M | $8.81M | $10.21M | $9.27M | $9.63M | $8.22M | $9.98M | $10.61M | $12.74M | $13.62M |
| QoQ Change | — | +39.4% | +36.5% | +29.9% | +13.3% | +16.0% | -9.2% | +3.9% | -14.6% | +21.4% | +6.3% | +20.0% | +6.9% |
| YoY Change | — | — | — | — | +180.4% | +133.2% | +55.1% | +23.9% | -6.6% | -2.2% | +14.5% | +32.3% | +65.6% |