TEAD TEAD Business Segments — Traffic acquisition costs
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Where this comes from
Reported directly by TEAD in its filing.
Tagged under the XBRL concept us-gaap:CostOfGoodsAndServicesSold.
The official record: TEAD’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is TEAD's business segments — traffic acquisition costs?
- TEAD (TEAD) reported business segments — traffic acquisition costs of $158.11M in Q1 2026.
- How has TEAD's business segments — traffic acquisition costs changed year-over-year?
- TEAD's business segments — traffic acquisition costs decreased by 13.7% year-over-year, from $183.24M to $158.11M.
- What is the long-term trend for TEAD's business segments — traffic acquisition costs?
- Over 3 years (2022 to 2025), TEAD's business segments — traffic acquisition costs has grown at a 0.6% compound annual growth rate (CAGR), from $757.32M to $770.8M.
- What does business segments — traffic acquisition costs mean?
- Reflects the direct costs incurred to acquire user traffic or inventory from media partners to display advertisements. It is a critical efficiency metric that measures the cost of supply relative to the revenue generated from that traffic.