Operating Expenses
Sales & Marketing
Truist Financial Sales & Marketing increased by 25.4% to $79.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 5.3%, from $75.00M to $79.00M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows relatively stable performance with a 0.4% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
is_selling_and_marketingHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $66.00M | $94.00M | $68.00M | $84.00M | $93.00M | $105.00M | $70.00M | $78.00M | $79.00M | $78.00M | $62.00M | $56.00M | $63.00M | $75.00M | $74.00M | $75.00M | $82.00M | $79.00M | $63.00M | $79.00M |
| QoQ Change | — | +42.4% | -27.7% | +23.5% | +10.7% | +12.9% | -33.3% | +11.4% | +1.3% | -1.3% | -20.5% | -9.7% | +12.5% | +19.0% | -1.3% | +1.4% | +9.3% | -3.7% | -20.3% | +25.4% |
| YoY Change | — | — | — | — | +40.9% | +11.7% | +2.9% | -7.1% | -15.1% | -25.7% | -11.4% | -28.2% | -20.3% | -3.8% | +19.4% | +33.9% | +30.2% | +5.3% | -14.9% | +5.3% |
Range$56.00M – $105.00M
CAGR+3.9%
Avg YoY Growth+1.4%
Median YoY Growth-0.5%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Truist Financial's sales & marketing?
- Truist Financial (TFC) reported sales & marketing of $79.00M in Q1 2026.
- How has Truist Financial's sales & marketing changed year-over-year?
- Truist Financial's sales & marketing increased by 5.3% year-over-year, from $75.00M to $79.00M.
- What is the long-term trend for Truist Financial's sales & marketing?
- Over 4 years (2021 to 2025), Truist Financial's sales & marketing has grown at a 0.4% compound annual growth rate (CAGR), from $294.00M to $299.00M.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.