Take-Two Interactive Software Accrued Marketing and Advertising Expenses increased by 2.0% to $77.10M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 3.2%, from $74.70M to $77.10M. Over 4 years (FY 2021 to FY 2025), Accrued Marketing and Advertising Expenses shows an upward trend with a 24.0% CAGR.
An increase suggests higher planned or executed marketing activity, while a decrease may signal a reduction in promotional intensity.
This represents liabilities for marketing and advertising services that have been incurred but not yet invoiced or paid....
Common in consumer-facing industries; varies based on seasonal campaign cycles.
accrued_marketing_advertising| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $26.24M | $26.79M | $44.24M | $30.60M | $85.40M | $105.30M | $124.40M | $132.70M | $123.80M | $94.10M | $114.60M | $94.50M | $84.80M | $86.60M | $74.70M | $77.00M | $70.40M | $75.60M | $77.10M |
| QoQ Change | — | +2.1% | +65.1% | -30.8% | +179.1% | +23.3% | +18.1% | +6.7% | -6.7% | -24.0% | +21.8% | -17.5% | -10.3% | +2.1% | -13.7% | +3.1% | -8.6% | +7.4% | +2.0% |
| YoY Change | — | — | — | — | +225.5% | +293.0% | +181.2% | +333.7% | +45.0% | -10.6% | -7.9% | -28.8% | -31.5% | -8.0% | -34.8% | -18.5% | -17.0% | -12.7% | +3.2% |