Discontinued — last reported Q4 '25
Sales & Marketing
Operating ExpensesVisa Sales & Marketing increased by 88.2% to $576.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 88.2%, from $306.00M to $576.00M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 15.1% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2007
Last reportedQ4 2025
How to read this metric
Rising costs may indicate aggressive expansion or a more competitive environment requiring higher spend to acquire customers.
Detailed definition
Costs incurred to promote, sell, and distribute products and services to customers. This includes advertising, sales com...
Peer comparison
Enterprise software companies often have high sales costs due to the complexity of long-term contract negotiations.
Metric ID:
is_selling_and_marketingHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $268.00M | $205.00M | $280.00M | $314.00M | $313.00M | $280.00M | $332.00M | $309.00M | $297.00M | $332.00M | $293.00M | $338.00M | $378.00M | $293.00M | $306.00M | $381.00M | $421.00M | $306.00M | $576.00M |
| QoQ Change | — | -23.5% | +36.6% | +12.1% | -0.3% | -10.5% | +18.6% | -6.9% | -3.9% | +11.8% | -11.7% | +15.4% | +11.8% | -22.5% | +4.4% | +24.5% | +10.5% | -27.3% | +88.2% |
| YoY Change | — | — | — | — | +16.8% | +36.6% | +18.6% | -1.6% | -5.1% | +18.6% | -11.7% | +9.4% | +27.3% | -11.7% | +4.4% | +12.7% | +11.4% | +4.4% | +88.2% |
Range$205.00M – $576.00M
CAGR+18.5%
Avg YoY Growth+14.5%
Median YoY Growth+11.4%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Visa's sales & marketing?
- Visa (V) reported sales & marketing of $576.00M in Q4 2025.
- How has Visa's sales & marketing changed year-over-year?
- Visa's sales & marketing increased by 88.2% year-over-year, from $306.00M to $576.00M.
- What is the long-term trend for Visa's sales & marketing?
- Over 4 years (2021 to 2025), Visa's sales & marketing has grown at a 15.1% compound annual growth rate (CAGR), from $959.00M to $1.68B.
- What does sales & marketing mean?
- The cost of advertising and selling products to customers.