Wintrust Financial WTFC Sales & Marketing
Sales & Marketing at other companies
Other financials
Where this comes from
Reported directly by Wintrust Financial in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The official record: Wintrust Financial’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Wintrust Financial's sales & marketing?
- Wintrust Financial (WTFC) reported sales & marketing of $13.22M in Q1 2026.
- How has Wintrust Financial's sales & marketing changed year-over-year?
- Wintrust Financial's sales & marketing increased by 7.7% year-over-year, from $12.27M to $13.22M.
- What is the long-term trend for Wintrust Financial's sales & marketing?
- Over 4 years (2021 to 2025), Wintrust Financial's sales & marketing has grown at a 7.8% compound annual growth rate (CAGR), from $47.28M to $63.85M.
- What does sales & marketing mean?
- Total spending on advertising and marketing activities.
- How do you interpret sales & marketing?
- Higher spending is intended to drive growth, but should be evaluated against the resulting increase in deposits or loan originations.
- How does sales & marketing compare across companies?
- Standard metric for assessing the cost of customer acquisition across retail and commercial banking.