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WW International, Inc. WW Accrued Marketing and Advertising Expenses

Accrued Marketing and Advertising Expenses at other companies

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Other financials

Income statement

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Revenue$168.3M-9.8%
Gross profit$118.7M-10.7%
Operating income-$30.4M-50.7%
Net income-$52.0M+28.4%
EPS (diluted)-$5.20-471%

Balance sheet

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Cash & equivalents$120.9M-48.9%
Total debt$468.2M-71.7%
Total equity$265.6M+122%
Total assets$881.1M+26.4%

Cash flow

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Operating cash flow-$33.5M-324%
CapEx$6.0K
Free cash flow$8.4M

Valuation

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Market cap$159.78M-95.6%
Enterprise value$507.1M-87.2%
P/S0.3×+0.2×

Profitability

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Gross margin71%+5.5pp
Operating margin-34.5%-37.5pp
Net margin-23.2%-8.6pp
FCF margin-0.7%-3.3pp

Returns & leverage

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Return on equity268.4%
Debt / equity1.8×
Current ratio1.2×+1.0×

Where this comes from

Reported directly by WW International, Inc. in its filing.

Tagged under the XBRL concept us-gaap:AccruedMarketingCostsCurrent.

The official record: WW International, Inc.’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is WW International, Inc.'s accrued marketing and advertising expenses?
WW International, Inc. (WW) reported accrued marketing and advertising expenses of $15.88M in Q1 2026.
How has WW International, Inc.'s accrued marketing and advertising expenses changed year-over-year?
WW International, Inc.'s accrued marketing and advertising expenses increased by 33.8% year-over-year, from $11.86M to $15.88M.
What is the long-term trend for WW International, Inc.'s accrued marketing and advertising expenses?
Over 5 years (2020 to 2025), WW International, Inc.'s accrued marketing and advertising expenses has grown at a 8.1% compound annual growth rate (CAGR), from $15.56M to $22.99M.
What does accrued marketing and advertising expenses mean?
This liability captures marketing and advertising expenses that have been incurred through services rendered but have not yet been settled in cash. It represents an obligation to pay vendors for promotional activities, media placements, or agency fees already utilized by the company. Tracking this balance provides insight into the company's short-term working capital requirements and the scale of its ongoing marketing commitments.