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Hims & Hers Health HIMS Accrued Marketing and Advertising Expenses

Accrued Marketing and Advertising Expenses at other companies

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Other financials

Income statement

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Revenue$608.1M+3.8%
Gross profit$396.8M-7.9%
Operating income-$78.3M-235%
Net income-$92.1M-286%
EPS (diluted)-$0.40-300%

Balance sheet

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Cash & equivalents$222.3M-19.2%
Total debt$157.9M+149%
Total equity$446.2M-18.8%
Total assets$2.3B+154%

Cash flow

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Operating cash flow$89.4M-18.1%
CapEx$8.8M-19.9%
Free cash flow$80.5M-17.9%

Valuation

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Market cap$8.21B-27.9%
Enterprise value$8.15B-26.5%
P/S3.5×-2.9×

Profitability

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Gross margin71.7%-5.3pp
Operating margin-1.3%-7.5pp
Net margin-0.6%-9.8pp
FCF margin11.9%-5.8pp

Returns & leverage

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Return on equity-2.7%-39.4pp
Debt / equity0.4×+0.2×
Current ratio1.7×+0.1×

Where this comes from

Reported directly by Hims & Hers Health in its filing.

Tagged under the XBRL concept us-gaap:AccruedMarketingCostsCurrent.

The official record: Hims & Hers Health’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Hims & Hers Health's accrued marketing and advertising expenses?
Hims & Hers Health (HIMS) reported accrued marketing and advertising expenses of $9.3M in Q1 2026.
How has Hims & Hers Health's accrued marketing and advertising expenses changed year-over-year?
Hims & Hers Health's accrued marketing and advertising expenses decreased by 35.5% year-over-year, from $14.42M to $9.3M.
What is the long-term trend for Hims & Hers Health's accrued marketing and advertising expenses?
Over 5 years (2020 to 2025), Hims & Hers Health's accrued marketing and advertising expenses has grown at a 71.7% compound annual growth rate (CAGR), from $1.12M to $16.75M.