Other
Accrued advertising
SharkNinja Accrued advertising decreased by 39.5% to $12.57M in Q4 2025 compared to the prior quarter.
Analysis
StatementBalance Sheet Statement
SectionOther
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2024
Last reportedQ4 2025Mar 2, 2026
How to read this metric
An increase suggests higher planned marketing activity or timing differences in vendor billing, while a decrease may indicate reduced marketing spend or faster settlement.
Detailed definition
This represents obligations incurred for advertising and marketing services that have been performed but not yet invoice...
Peer comparison
Common in consumer-facing companies; highly dependent on seasonal marketing campaigns and media buying cycles.
Metric ID:
other_accrued_advertising_liability_currentHistorical Data
2 periods
| Q4 '24 | Q4 '25 | |
|---|---|---|
| Value | $20.78M | $12.57M |
| QoQ Change | — | -39.5% |
| YoY Change | — | -39.5% |
Range$12.57M – $20.78M
Avg YoY Growth-39.5%
Median YoY Growth-39.5%
Accrued advertising at Other Companies
Frequently Asked Questions
- What is SharkNinja's accrued advertising?
- SharkNinja (SN) reported accrued advertising of $12.57M in Q4 2025.
- What does accrued advertising mean?
- Unpaid expenses for advertising services already received.