PepsiCo PEP Deferred Advertising Costs
Deferred Advertising Costs at other companies
Other financials
Where this comes from
Reported directly by PepsiCo in its filing.
Tagged under the XBRL concept us-gaap:DeferredAdvertisingCosts.
The official record: PepsiCo’s 10-K, filed February 3, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is PepsiCo's deferred advertising costs?
- PepsiCo (PEP) reported deferred advertising costs of $48M in Q4 2025.
- How has PepsiCo's deferred advertising costs changed year-over-year?
- PepsiCo's deferred advertising costs decreased by 17.2% year-over-year, from $58M to $48M.
- What is the long-term trend for PepsiCo's deferred advertising costs?
- Over 5 years (2020 to 2025), PepsiCo's deferred advertising costs has grown at a 0.0% compound annual growth rate (CAGR), from $48M to $48M.
- What does deferred advertising costs mean?
- This represents advertising expenditures that have been paid but are deferred to be recognized as expenses in future accounting periods. It reflects the company's strategy to align marketing costs with the periods in which the associated revenue is expected to be generated.