Current Assets

Deferred Advertising Costs

PepsiCo Deferred Advertising Costs decreased by 17.2% to $48.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 17.2%, from $58.00M to $48.00M. Over 5 years (FY 2020 to FY 2025), Deferred Advertising Costs shows relatively stable performance with a 0.0% CAGR.

Analysis

StatementBalance Sheet Statement
SectionCurrent Assets
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2014
Last reportedQ4 2025

How to read this metric

An increase suggests higher planned marketing activity or a shift in accounting treatment for campaign costs, while a decrease may indicate lower future marketing commitments.

Detailed definition

This represents advertising expenditures that have been paid but are deferred to be recognized as expenses in future acc...

Peer comparison

Common in consumer goods companies with large, multi-period marketing campaigns.

Metric ID: deferred_advertising_costs

Historical Data

5 periods
 Q4 '21Q4 '22Q4 '23Q4 '24Q4 '25
Value$53.00M$40.00M$67.00M$58.00M$48.00M
QoQ Change—-24.5%+67.5%-13.4%-17.2%
YoY Change—-24.5%+67.5%-13.4%-17.2%
Range$40.00M – $67.00M
CAGR-9.4%
Avg YoY Growth+3.1%
Median YoY Growth-15.3%
Current Streak2 quarters decline

Frequently Asked Questions

What is PepsiCo's deferred advertising costs?
PepsiCo (PEP) reported deferred advertising costs of $48.00M in Q4 2025.
How has PepsiCo's deferred advertising costs changed year-over-year?
PepsiCo's deferred advertising costs decreased by 17.2% year-over-year, from $58.00M to $48.00M.
What is the long-term trend for PepsiCo's deferred advertising costs?
Over 5 years (2020 to 2025), PepsiCo's deferred advertising costs has grown at a 0.0% compound annual growth rate (CAGR), from $48.00M to $48.00M.
What does deferred advertising costs mean?
Advertising costs paid now that will be recorded as expenses in future periods.