Discontinued — last reported Q1 '16
Consolidation · Accrued Marketing Costs Current
Parent — Accrued Marketing Costs Current
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ4 2014
Last reportedQ1 2016May 5, 2016
Rolls up toMarketing and selling
How to read this metric
An increase suggests higher planned or executed marketing activity, which is typically intended to drive future revenue growth.
Detailed definition
This represents the current liability for marketing and advertising expenses that have been incurred but not yet paid. I...
Peer comparison
Comparable to accrued advertising or promotional liabilities in other consumer-packaged goods companies.
Metric ID:
khc_segment_parent_accrued_marketing_costs_currentSimilar Metrics at Other Companies
Frequently Asked Questions
- What does parent — accrued marketing costs current mean?
- Marketing expenses that have been incurred but not yet paid by the parent company.