Discontinued — last reported Q4 '17
Products & Services · Prepaid Expense And Other Assets Current
Advertising Funds — Prepaid Expense And Other Assets Current
Analysis
StatementSegment
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2017
Last reportedQ4 2017Feb 21, 2020
Rolls up toPrepaid & Other Current
How to read this metric
An increase suggests higher planned marketing activity, while a decrease may indicate lower upcoming promotional spend or faster consumption of prepaid media assets.
Detailed definition
This represents the current portion of prepaid expenses and other assets held within the advertising fund segment. These...
Peer comparison
Common in franchise-based restaurant models where franchisees contribute to a pooled marketing fund managed by the franchisor.
Metric ID:
qsr_segment_advertising_funds_prepaid_expense_and_other_assets_currentSimilar Metrics at Other Companies
Frequently Asked Questions
- What does advertising funds — prepaid expense and other assets current mean?
- The value of advertising services or materials paid for in advance that have not yet been used.