WW International, Inc. WW Prepaid marketing
Prepaid marketing at other companies
Other financials
Where this comes from
Reported directly by WW International, Inc. in its filing.
Tagged under the XBRL concept us-gaap:PrepaidAdvertising.
The official record: WW International, Inc.’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is WW International, Inc.'s prepaid marketing?
- WW International, Inc. (WW) reported prepaid marketing of $5.15M in Q1 2026.
- How has WW International, Inc.'s prepaid marketing changed year-over-year?
- WW International, Inc.'s prepaid marketing increased by 290.2% year-over-year, from $1.32M to $5.15M.
- What is the long-term trend for WW International, Inc.'s prepaid marketing?
- Over 3 years (2022 to 2025), WW International, Inc.'s prepaid marketing has grown at a 5.4% compound annual growth rate (CAGR), from $7.93M to $9.28M.
- What does prepaid marketing mean?
- This represents the value of advertising and marketing services paid for in advance of the period in which the related benefits are realized. It reflects the company's commitment to future promotional campaigns and serves as a current asset until the services are rendered. Monitoring this balance helps investors understand the timing of marketing investments relative to their expected impact on customer acquisition.