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Xponential Fitness XPOF Business Segments

FY'25FY'24FY'23FY'22
Revenue by Product
Equipment Revenue$35.02M-35.4%$54.2M-4.0%$56.45M+29.9%$43.46M+92.5%
Franchise Marketing Fund Revenue$36.47M+7.3%$33.99M+24.5%$27.29M+33.9%$20.38M+49.6%
Franchise$192.64M+10.4%$174.52M+21.8%$143.25M+24.3%$115.29M+54.8%
Merchandise Revenue$23.91M-12.0%$27.17M-18.3%$33.28M+22.9%$27.07M+34.4%
Service Other$26.84M-11.9%$30.46M-47.2%$57.67M+48.8%$38.75M+59.6%

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Questions, answered.

How does Xponential Fitness break its business down?
Xponential Fitness (XPOF) reports revenue by product across 5 parts — Equipment Revenue, Franchise Marketing Fund Revenue, Franchise, Merchandise Revenue and Service Other. Each is extracted from the segment footnotes and tracked over time.
Where does Xponential Fitness's segment data come from?
Segment breakdowns are pulled from the segment footnotes in Xponential Fitness's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.