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Zillow Group, Inc. ZG Sales & Marketing
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Where this comes from
Reported directly by Zillow Group, Inc. in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Zillow Group, Inc.’s 10-Q, filed August 5, 2026.
- Filed
- Aug 5, 2026, 4:36 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001617640-26-000052
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Cost of revenue | 210 | 166 | 399 | 305 |
| Gross profit | 562 | 489 | 1,081 | 948 |
| Operating expenses: | ||||
| Sales and marketing | 249 | 226 | 459 | 424 |
| Technology and development | 156 | 153 | 306 | 302 |
| General and administrative | 131 | 121 | 254 | 242 |
| Restructuring costs | 36 | — | 36 | — |
| Total operating expenses | 572 | 500 | 1,055 | 968 |
Item 1. Financial Statements (unaudited)
FAQ
- What is Zillow Group, Inc.'s sales & marketing?
- Zillow Group, Inc. (ZG) reported sales & marketing of $249M in Q2 2026.
- How has Zillow Group, Inc.'s sales & marketing changed year-over-year?
- Zillow Group, Inc.'s sales & marketing increased by 10.2% year-over-year, from $226M to $249M.
- What is the long-term trend for Zillow Group, Inc.'s sales & marketing?
- Over 4 years (2021 to 2025), Zillow Group, Inc.'s sales & marketing has grown at a 0.9% compound annual growth rate (CAGR), from $814M to $843M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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