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Zillow Group, Inc. ZG Sales & Marketing

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Segments

By segment

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Reportable Segments$43M—

Other financials

Income statement

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Revenue$708.0M+18.4%
Gross profit$519.0M+13.1%
Operating income$36.0M+500%
Net income$46.0M+475%
EPS (diluted)$0.19+533%

Balance sheet

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Cash & equivalents$683.0M-25.6%
Total debt$94.0M-91.5%
Total equity$4.4B-7.3%
Total assets$5.2B-9.0%

Cash flow

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Operating cash flow$200.0M+92.3%
CapEx$34.0M-5.6%
Free cash flow$166.0M+144%

Valuation

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Market cap$7.43B-38.8%
Enterprise value$6.84B-43.1%
P/E121.9×—
P/S2.8×-2.5×

Profitability

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Gross margin73.3%-3.1pp
Operating margin0.4%+0.2pp
Net margin2.3%+1.4pp
FCF margin12.4%-1.2pp

Returns & leverage

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Return on equity1.3%+0.9pp
Debt / equity0×-0.2×
Current ratio2.3×-0.2×

Where this comes from

Reported directly by Zillow Group, Inc. in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Zillow Group, Inc.’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Zillow Group, Inc.'s sales & marketing?
Zillow Group, Inc. (ZG) reported sales & marketing of $210M in Q1 2026.
How has Zillow Group, Inc.'s sales & marketing changed year-over-year?
Zillow Group, Inc.'s sales & marketing increased by 6.1% year-over-year, from $198M to $210M.
What is the long-term trend for Zillow Group, Inc.'s sales & marketing?
Over 4 years (2021 to 2025), Zillow Group, Inc.'s sales & marketing has grown at a 0.9% compound annual growth rate (CAGR), from $814M to $843M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.