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Rocket Companies RKT Sales & Marketing

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Other financials

Income statement

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Revenue$2.9B+167%
Net income$297.0M+3,070%
EPS (diluted)$0.10+225%

Balance sheet

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Cash & equivalents$3.0B+108%
Total debt$10.4B+3,260%
Total equity$23.2B+171%
Total assets$59.4B+135%

Cash flow

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Operating cash flow$1.9B+333%
CapEx$43.0M+207%
Free cash flow$1.8B+324%

Valuation

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Market cap$44.56B+1,108%
Enterprise value$52.02B-4,725%
P/E276.2×+231×
P/S5.2×+4.4×

Profitability

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Net margin-1.8%-2.4pp
FCF margin-16.2%

Returns & leverage

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Return on equity-1.2%-1.5pp
Debt / equity0.4×+0.4×

Where this comes from

Reported directly by Rocket Companies in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: Rocket Companies’s 10-Q, filed May 12, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Rocket Companies's sales & marketing?
Rocket Companies (RKT) reported sales & marketing of $345M in Q1 2026.
How has Rocket Companies's sales & marketing changed year-over-year?
Rocket Companies's sales & marketing increased by 25.0% year-over-year, from $276M to $345M.
What is the long-term trend for Rocket Companies's sales & marketing?
Over 4 years (2021 to 2025), Rocket Companies's sales & marketing has grown at a -3.4% compound annual growth rate (CAGR), from $1.25B to $1.09B.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.