Business Segments · Adjusted sales and marketing
Business Segments — Adjusted sales and marketing
Zoom Video Communications, Inc. Business Segments — Adjusted sales and marketing increased by 5.0% to $291.91M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 5.5%, from $276.81M to $291.91M. Over 3 years (FY 2023 to FY 2026), Business Segments — Adjusted sales and marketing shows relatively stable performance with a -1.2% CAGR.
Analysis
StatementSegment
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ4 2025
How to read this metric
An increase may signal aggressive growth efforts, while a decrease might indicate a shift toward optimizing existing customer profitability.
Detailed definition
This represents the adjusted costs incurred to acquire new customers and retain existing ones, including advertising, sa...
Peer comparison
Commonly compared as a percentage of revenue against other high-growth SaaS companies.
Metric ID:
zm_segment_reportable_segment_adjusted_sales_and_marketingHistorical Data
16 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $288.42M | $288.42M | $288.42M | $288.42M | $279.09M | $279.09M | $279.09M | $279.09M | $264.58M | $271.20M | $277.71M | $276.81M | $271.80M | $271.65M | $278.08M | $291.91M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | -3.2% | +0.0% | +0.0% | +0.0% | -5.2% | +2.5% | +2.4% | -0.3% | -1.8% | -0.1% | +2.4% | +5.0% |
| YoY Change | — | — | — | — | -3.2% | -3.2% | -3.2% | -3.2% | -5.2% | -2.8% | -0.5% | -0.8% | +2.7% | +0.2% | +0.1% | +5.5% |
Range$264.58M – $291.91M
CAGR+0.3%
Avg YoY Growth-1.1%
Median YoY Growth-1.8%
Current Streak2 quarters growth
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Zoom Video Communications, Inc.'s business segments — adjusted sales and marketing?
- Zoom Video Communications, Inc. (ZM) reported business segments — adjusted sales and marketing of $291.91M in Q4 2025.
- How has Zoom Video Communications, Inc.'s business segments — adjusted sales and marketing changed year-over-year?
- Zoom Video Communications, Inc.'s business segments — adjusted sales and marketing increased by 5.5% year-over-year, from $276.81M to $291.91M.
- What is the long-term trend for Zoom Video Communications, Inc.'s business segments — adjusted sales and marketing?
- Over 3 years (2023 to 2026), Zoom Video Communications, Inc.'s business segments — adjusted sales and marketing has grown at a -1.2% compound annual growth rate (CAGR), from $1.15B to $1.11B.
- What does business segments — adjusted sales and marketing mean?
- Costs related to acquiring and retaining customers, excluding non-cash expenses.