Advertisingandotherrevenues — Total revenues
Booking Holdings Inc. Advertisingandotherrevenues — Total revenues increased by 0.3% to $309.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 14.0%, from $271.00M to $309.00M. Over 4 years (FY 2021 to FY 2025), Advertisingandotherrevenues — Total revenues shows an upward trend with a 18.8% CAGR. This is a positive signal — higher values indicate stronger performance for this metric.
Analysis
How to read this metric
An increase suggests growing influence in travel media, higher traffic monetization efficiency, or successful expansion of subscription-based B2B services for hospitality providers. A decrease may indicate reduced advertiser demand, lower referral traffic volume, or competitive pressure in the metasearch and restaurant reservation markets.
Detailed definition
This metric represents the total revenue generated from non-transactional travel services, including advertising placeme...
Peer comparison
Comparable to 'Advertising and Media' or 'Other Services' revenue segments at other online travel agencies or digital marketplace platforms that monetize user intent through non-transactional channels.
bkng_segment_advertising_and_other_revenues_total_revenuesHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $171.00M | $187.00M | $190.00M | $195.00M | $244.00M | $235.00M | $220.00M | $244.00M | $263.00M | $261.00M | $247.00M | $264.00M | $269.00M | $269.00M | $271.00M | $280.00M | $297.00M | $308.00M | $309.00M |
| QoQ Change | — | +9.4% | +1.6% | +2.6% | +25.1% | -3.7% | -6.4% | +10.9% | +7.8% | -0.8% | -5.4% | +6.9% | +1.9% | +0.0% | +0.7% | +3.3% | +6.1% | +3.7% | +0.3% |
| YoY Change | — | — | — | — | +42.7% | +25.7% | +15.8% | +25.1% | +7.8% | +11.1% | +12.3% | +8.2% | +2.3% | +3.1% | +9.7% | +6.1% | +10.4% | +14.5% | +14.0% |
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Frequently Asked Questions
- What is Booking Holdings Inc.'s advertisingandotherrevenues — total revenues?
- Booking Holdings Inc. (BKNG) reported advertisingandotherrevenues — total revenues of $309.00M in Q4 2025.
- How has Booking Holdings Inc.'s advertisingandotherrevenues — total revenues changed year-over-year?
- Booking Holdings Inc.'s advertisingandotherrevenues — total revenues increased by 14.0% year-over-year, from $271.00M to $309.00M.
- What is the long-term trend for Booking Holdings Inc.'s advertisingandotherrevenues — total revenues?
- Over 4 years (2021 to 2025), Booking Holdings Inc.'s advertisingandotherrevenues — total revenues has grown at a 18.8% compound annual growth rate (CAGR), from $599.00M to $1.19B.
- What does advertisingandotherrevenues — total revenues mean?
- Total revenue earned from advertising, referral traffic, and subscription services provided to travel and restaurant partners.