Other
Marketing
Booking Holdings Inc. Marketing increased by 7.2% to $2.07B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 16.4%, from $1.78B to $2.07B. Over 4 years (FY 2021 to FY 2025), Marketing shows an upward trend with a 21.1% CAGR.
Analysis
StatementIncome Statement
SectionOther
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2018
Last reportedQ1 2026Apr 28, 2026
How to read this metric
Higher spending typically signals an aggressive growth or retention strategy, while lower spending may indicate a focus on margin preservation.
Detailed definition
This metric measures the total investment in advertising, brand promotion, and customer acquisition campaigns. It is a k...
Peer comparison
Highly variable based on the competitive environment and the bank's specific growth objectives.
Metric ID:
other_marketing_expenseHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $988.00M | $1.38B | $974.00M | $1.15B | $1.74B | $1.80B | $1.31B | $1.52B | $1.80B | $2.02B | $1.43B | $1.61B | $1.94B | $2.15B | $1.58B | $1.78B | $2.14B | $2.34B | $1.93B | $2.07B |
| QoQ Change | — | +39.5% | -29.3% | +17.8% | +51.4% | +3.3% | -26.8% | +15.4% | +18.7% | +12.3% | -29.1% | +12.4% | +20.4% | +10.9% | -26.6% | +12.6% | +20.4% | +9.4% | -17.5% | +7.2% |
| YoY Change | — | — | — | — | +75.8% | +30.3% | +34.9% | +32.3% | +3.7% | +12.6% | +9.1% | +6.1% | +7.7% | +6.4% | +10.1% | +10.4% | +10.3% | +8.8% | +22.3% | +16.4% |
Range$974.00M – $2.34B
CAGR+16.8%
Avg YoY Growth+18.6%
Median YoY Growth+10.3%
Business Segments
| Segment | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 |
|---|---|---|---|---|---|
| Reportable Segment | $1.78B | $2.14B | $2.34B | $1.93B | $2.07B |
| Total | $1.78B | $2.14B | $2.34B | $1.93B | $2.07B |
Marketing at Other Companies
Frequently Asked Questions
- What is Booking Holdings Inc.'s marketing?
- Booking Holdings Inc. (BKNG) reported marketing of $2.07B in Q1 2026.
- How has Booking Holdings Inc.'s marketing changed year-over-year?
- Booking Holdings Inc.'s marketing increased by 16.4% year-over-year, from $1.78B to $2.07B.
- What is the long-term trend for Booking Holdings Inc.'s marketing?
- Over 4 years (2021 to 2025), Booking Holdings Inc.'s marketing has grown at a 21.1% compound annual growth rate (CAGR), from $3.80B to $8.19B.
- What does marketing mean?
- The total amount spent on advertising and customer acquisition efforts.