Discontinued — last reported Q4 '17
Consolidation · Marketing And Advertising Expense
Operating Segments — Marketing And Advertising Expense
Analysis
StatementSegment
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2014
Last reportedQ4 2017
Rolls up toSales & Marketing
How to read this metric
Increased spending may signal a push for market share growth, while decreased spending could indicate cost-cutting or a shift to more efficient digital channels.
Detailed definition
This captures the total expenditure allocated to marketing, advertising, and promotional activities for a specific segme...
Peer comparison
Commonly disclosed as selling or marketing expenses in consumer-facing companies.
Metric ID:
chd_segment_operating_segments_marketing_and_advertising_expenseSimilar Metrics at Other Companies
Frequently Asked Questions
- What does operating segments — marketing and advertising expense mean?
- The total amount spent on marketing and advertising to support a specific segment's products.