Operating Expenses
Advertising
Dollar Tree Advertising remained flat by 0.0% to $11.10M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 56.9%, from $7.08M to $11.10M. Over 4 years (FY 2021 to FY 2025), Advertising shows a downward trend with a -17.1% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2013
Last reportedQ4 2025Mar 16, 2026
How to read this metric
Higher spending may signal aggressive growth strategies or competitive defense, while lower spending may indicate cost-cutting or high brand maturity.
Detailed definition
This represents the total costs incurred for advertising, marketing, and promotional activities aimed at building brand...
Peer comparison
A standard operating expense line item for consumer packaged goods (CPG) and retail companies.
Metric ID:
advertisingHistorical Data
5 years
| FY'21 | FY'22 | FY'23 | FY'24 | FY'25 | |
|---|---|---|---|---|---|
| Value | $93.90M | $99.50M | $26.70M | $28.30M | $44.40M |
| YoY Change | — | +6.0% | -73.2% | +6.0% | +56.9% |
Range$26.70M – $99.50M
CAGR-17.1%
Avg YoY Growth-1.1%
Median YoY Growth+6.0%
Current Streak2 years growth
Advertising at Other Companies
Frequently Asked Questions
- What is Dollar Tree's advertising?
- Dollar Tree (DLTR) reported advertising of $11.10M in Q4 2025.
- How has Dollar Tree's advertising changed year-over-year?
- Dollar Tree's advertising increased by 56.9% year-over-year, from $7.08M to $11.10M.
- What is the long-term trend for Dollar Tree's advertising?
- Over 4 years (2021 to 2025), Dollar Tree's advertising has grown at a -17.1% compound annual growth rate (CAGR), from $93.90M to $44.40M.
- What does advertising mean?
- Total spending on advertising and promotional campaigns to support brand growth.