Business Segments · Marketing expense
Wealth And Asset Management — Marketing expense
Fifth Third Bank Wealth And Asset Management — Marketing expense decreased by 100.0% to $0.00 in Q1 2026 compared to the prior quarter. Over 4 years (FY 2021 to FY 2025), Wealth And Asset Management — Marketing expense shows a downward trend with a -15.9% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ2 2020
Last reportedQ1 2026
How to read this metric
An increase typically signals aggressive growth strategies or new product launches, while a decrease may indicate a focus on margin preservation.
Detailed definition
This metric tracks the direct expenditures incurred for advertising, client acquisition, and brand promotion specificall...
Peer comparison
Similar to marketing and business development expenses reported by peers in private banking and investment management.
Metric ID:
fitb_segment_wealth_and_asset_management_marketing_expenseHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $0.00 | $1.00M | $1.00M | $0.00 | $0.00 | $0.00 | $1.00M | $0.00 | $0.00 | $0.00 | $1.00M | $0.00 | $0.00 | $0.00 | $1.00M | $0.00 | $0.00 | $0.00 | $1.00M | $0.00 |
| QoQ Change | — | — | +0.0% | -100.0% | — | — | — | -100.0% | — | — | — | -100.0% | — | — | — | -100.0% | — | — | — | -100.0% |
| YoY Change | — | — | — | — | — | -100.0% | +0.0% | — | — | — | +0.0% | — | — | — | +0.0% | — | — | — | +0.0% | — |
Range$0.00 – $1.00M
Avg YoY Growth-20.0%
Median YoY Growth+0.0%
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Frequently Asked Questions
- What is Fifth Third Bank's wealth and asset management — marketing expense?
- Fifth Third Bank (FITB) reported wealth and asset management — marketing expense of $0.00 in Q1 2026.
- What is the long-term trend for Fifth Third Bank's wealth and asset management — marketing expense?
- Over 4 years (2021 to 2025), Fifth Third Bank's wealth and asset management — marketing expense has grown at a -15.9% compound annual growth rate (CAGR), from $2.00M to $1.00M.
- What does wealth and asset management — marketing expense mean?
- The total marketing and advertising spend dedicated to the Wealth and Asset Management business segment.