Non-Current Assets

Indefinite-Lived Intangible Assets

Hilton Worldwide Indefinite-Lived Intangible Assets decreased by 0.2% to $5.01B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 0.3%, from $5.00B to $5.01B. Over 5 years (FY 2020 to FY 2025), Indefinite-Lived Intangible Assets shows relatively stable performance with a 0.5% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.

Analysis

StatementBalance Sheet Statement
SectionNon-Current Assets
CategoryMarket Position
SignalHigher is better
VolatilityStable
First reportedQ4 2014
Last reportedQ1 2026Apr 28, 2026

How to read this metric

An increase suggests successful brand acquisitions or strengthening of brand equity, while a decrease may indicate impairment charges or divestitures.

Detailed definition

These are non-physical assets, such as iconic brand names or trademarks, that are expected to generate cash flows for an...

Peer comparison

High for consumer staples companies with strong global brand portfolios like PepsiCo or Nestlé.

Metric ID: indefinite_lived_intangible_assets

Historical Data

20 periods
 Q2 '21Q3 '21Q4 '21Q1 '22Q2 '22Q3 '22Q4 '22Q1 '23Q2 '23Q3 '23Q4 '23Q1 '24Q2 '24Q3 '24Q4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26
Value$4.90B$4.89B$4.88B$4.88B$4.85B$4.81B$4.84B$4.84B$4.84B$4.83B$4.85B$4.83B$4.99B$5.02B$4.99B$5.00B$5.03B$5.02B$5.02B$5.01B
QoQ Change-0.2%-0.1%-0.2%-0.6%-0.7%+0.5%+0.0%+0.0%-0.2%+0.3%-0.3%+3.4%+0.4%-0.5%+0.2%+0.5%-0.1%+0.0%-0.2%
YoY Change-1.1%-1.6%-0.9%-0.7%-0.1%+0.4%+0.1%-0.2%+3.1%+3.8%+3.0%+3.5%+0.7%+0.1%+0.7%+0.3%
Range$4.81B$5.03B
CAGR+0.5%
Avg YoY Growth+0.7%
Median YoY Growth+0.2%

Frequently Asked Questions

What is Hilton Worldwide's indefinite-lived intangible assets?
Hilton Worldwide (HLT) reported indefinite-lived intangible assets of $5.01B in Q1 2026.
How has Hilton Worldwide's indefinite-lived intangible assets changed year-over-year?
Hilton Worldwide's indefinite-lived intangible assets increased by 0.3% year-over-year, from $5.00B to $5.01B.
What is the long-term trend for Hilton Worldwide's indefinite-lived intangible assets?
Over 5 years (2020 to 2025), Hilton Worldwide's indefinite-lived intangible assets has grown at a 0.5% compound annual growth rate (CAGR), from $4.90B to $5.02B.
What does indefinite-lived intangible assets mean?
The value of brand names and trademarks that do not expire and are not subject to periodic amortization.