Discontinued — last reported Q4 '25
Sales & Marketing
Operating ExpensesJPMorgan Chase Sales & Marketing decreased by 0.8% to $1.47B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 10.0%, from $1.34B to $1.47B. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 16.2% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2007
Last reportedQ4 2025
How to read this metric
Rising costs may indicate aggressive expansion or a more competitive environment requiring higher spend to acquire customers.
Detailed definition
Costs incurred to promote, sell, and distribute products and services to customers. This includes advertising, sales com...
Peer comparison
Enterprise software companies often have high sales costs due to the complexity of long-term contract negotiations.
Metric ID:
is_selling_and_marketingHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $626.00M | $712.00M | $947.00M | $920.00M | $881.00M | $1.02B | $1.09B | $1.05B | $1.12B | $1.13B | $1.30B | $1.16B | $1.22B | $1.26B | $1.34B | $1.30B | $1.28B | $1.48B | $1.47B |
| QoQ Change | — | +13.7% | +33.0% | -2.9% | -4.2% | +15.4% | +7.5% | -4.4% | +7.4% | +0.4% | +15.3% | -10.6% | +5.3% | +3.0% | +6.1% | -2.3% | -1.9% | +15.7% | -0.8% |
| YoY Change | — | — | — | — | +40.7% | +42.8% | +15.4% | +13.6% | +27.4% | +10.7% | +18.8% | +11.0% | +8.8% | +11.7% | +2.9% | +12.4% | +4.8% | +17.6% | +10.0% |
Range$626.00M – $1.48B
CAGR+20.9%
Avg YoY Growth+16.6%
Median YoY Growth+12.4%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is JPMorgan Chase's sales & marketing?
- JPMorgan Chase (JPM) reported sales & marketing of $1.47B in Q4 2025.
- How has JPMorgan Chase's sales & marketing changed year-over-year?
- JPMorgan Chase's sales & marketing increased by 10.0% year-over-year, from $1.34B to $1.47B.
- What is the long-term trend for JPMorgan Chase's sales & marketing?
- Over 4 years (2021 to 2025), JPMorgan Chase's sales & marketing has grown at a 16.2% compound annual growth rate (CAGR), from $3.04B to $5.53B.
- What does sales & marketing mean?
- The cost of advertising and selling products to customers.