Logo advertising — Net revenues
Lamar Advertising Logo advertising — Net revenues increased by 3.6% to $23.01M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 6.3%, from $21.64M to $23.01M. This is a positive signal — higher values indicate stronger performance for this metric.
Analysis
How to read this metric
An increase indicates higher demand for directional advertising or successful price realization on existing logo sign inventory, while a decrease may signal reduced advertiser spending or loss of signage contracts.
Detailed definition
This metric represents the total net revenue generated from the leasing of logo signage space, typically located along h...
Peer comparison
Comparable to out-of-home advertising revenue streams from specialized signage or transit-based advertising segments at other media and advertising firms.
lamr_segment_logo_advertising_net_revenuesHistorical Data
| Q2 '21 | Q3 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $19.69M | $19.72M | $19.75M | $20.76M | $19.63M | $20.31M | $21.23M | $20.44M | $20.74M | $21.52M | $20.70M | $21.64M | $23.25M | $22.20M | $23.01M |
| QoQ Change | — | +0.1% | +0.1% | +5.1% | -5.4% | +3.5% | +4.5% | -3.7% | +1.5% | +3.7% | -3.8% | +4.5% | +7.5% | -4.5% | +3.6% |
| YoY Change | — | — | — | +5.4% | -0.4% | +2.9% | +2.3% | +4.1% | +2.1% | +1.4% | +1.3% | +4.3% | +8.1% | +7.2% | +6.3% |
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Frequently Asked Questions
- What is Lamar Advertising's logo advertising — net revenues?
- Lamar Advertising (LAMR) reported logo advertising — net revenues of $23.01M in Q1 2026.
- How has Lamar Advertising's logo advertising — net revenues changed year-over-year?
- Lamar Advertising's logo advertising — net revenues increased by 6.3% year-over-year, from $21.64M to $23.01M.
- What does logo advertising — net revenues mean?
- The total revenue earned from renting out branded logo advertising space on highway signs and transit infrastructure.