What is McDonald's's u.s. — goodwill?

McDonald's (MCD) reported u.s. — goodwill of $1.85B in Q4 2025.

How has McDonald's's u.s. — goodwill changed year-over-year?

McDonald's's u.s. — goodwill decreased by 0.1% year-over-year, from $1.85B to $1.85B.

What does u.s. — goodwill mean?

The value of intangible assets like brand reputation and customer loyalty acquired through business purchases in the U.S. market.

Business Segments · Goodwill

U.S. — Goodwill

McDonald's U.S. — Goodwill decreased by 0.1% to $1.85B in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 0.1%, from $1.85B to $1.85B.

Analysis

StatementSegment

CategoryMarket Position

SignalContext dependent

VolatilityStable

First reportedQ4 2021

Last reportedQ4 2025

Rolls up toGoodwill

How to read this metric

An increase suggests recent acquisitions or revaluations, while a decrease may indicate impairment charges due to declining regional performance.

Detailed definition

Represents the intangible asset value recorded when a company acquires another business for a price exceeding the fair m...

Peer comparison

Commonly reported by large multinational corporations with active M&A strategies; peers typically show varying levels based on historical acquisition activity.

Metric ID: mcd_segment_u_s_goodwill

Historical Data

5 periods

	Q4 '21	Q4 '22	Q4 '23	Q4 '24	Q4 '25
Value	$1.67B	$1.82B	$1.83B	$1.85B	$1.85B
QoQ Change	—	+8.5%	+1.0%	+1.0%	-0.1%
YoY Change	—	+8.5%	+1.0%	+1.0%	-0.1%

Range$1.67B – $1.85B

CAGR+10.6%

Avg YoY Growth+2.6%

Median YoY Growth+1.0%

Similar Metrics at Other Companies

Eaton CorporationETN View metric

S&P GlobalSPGI View metric

Monster BeverageMNST View metric

StarbucksSBUX View metric

Mercado LibreMELI View metric

Verizon CommunicationsVZ View metric

Frequently Asked Questions

What is McDonald's's u.s. — goodwill?: McDonald's (MCD) reported u.s. — goodwill of $1.85B in Q4 2025.
How has McDonald's's u.s. — goodwill changed year-over-year?: McDonald's's u.s. — goodwill decreased by 0.1% year-over-year, from $1.85B to $1.85B.
What does u.s. — goodwill mean?: The value of intangible assets like brand reputation and customer loyalty acquired through business purchases in the U.S. market.