What is McDonald's's goodwill?

McDonald's (MCD) reported goodwill of $3.35B in Q1 2026.

How has McDonald's's goodwill changed year-over-year?

McDonald's's goodwill increased by 5.1% year-over-year, from $3.19B to $3.35B.

What is the long-term trend for McDonald's's goodwill?

Over 5 years (2020 to 2025), McDonald's's goodwill has grown at a 3.9% compound annual growth rate (CAGR), from $2.77B to $3.35B.

What does goodwill mean?

The excess of acquisition cost over the fair value of net identifiable assets acquired — representing brand value, customer relationships, and synergies from past M&A.

McDonald's MCD Goodwill

Goodwill at other companies

EAT

Brinker InternationalEAT

$194.7M+0.1%

StarbucksSBUX

$1.3B-61.0%

Yum! BrandsYUM

$971M+30.2%

Chipotle Mexican GrillCMG

$21.94M0.0%

Domino's PizzaDPZ

$10.69M-11.8%

Restaurant Brands InternationalQSR

$6.25B+2.5%

Segments

By segment

See full

U.S.$1.85B-0.1%

International Operated Markets$1.32B+16.5%

International Developmental Licensed Marketsand Corporate$185M+14.2%

Other financials

Income statement

See full

Revenue$6.5B+9.4%

Gross profit$5.8B+9.5%

Operating income$3.0B+11.5%

Net income$2.0B+6.2%

EPS (diluted)$2.78+6.9%

Balance sheet

See full

Cash & equivalents$1.2B-5.5%

Total debt$54.9B+4.0%

Total equity-$1.3B+62.8%

Total assets$60.0B+6.6%

Cash flow

See full

Operating cash flow$2.4B-0.7%

CapEx$682.0M+23.8%

Free cash flow$1.7B-7.8%

Valuation

See full

Market cap$197.95B-0.8%

Enterprise value$251.67B+0.1%

P/E22.8×-1.6×

P/S7.2×-0.6×

Profitability

See full

Gross margin86.6%—

Operating margin46.3%+1.0pp

Net margin31.6%-0.1pp

FCF margin25.6%-0.4pp

Returns & leverage

See full

Return on equity45.4%—

Debt / equity6.5×—

Current ratio1.1×0.0×

Where this comes from

Reported directly by McDonald's in its filing.

Tagged under the XBRL concept us-gaap:Goodwill.

The official record: McDonald's’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is McDonald's's goodwill?: McDonald's (MCD) reported goodwill of $3.35B in Q1 2026.
How has McDonald's's goodwill changed year-over-year?: McDonald's's goodwill increased by 5.1% year-over-year, from $3.19B to $3.35B.
What is the long-term trend for McDonald's's goodwill?: Over 5 years (2020 to 2025), McDonald's's goodwill has grown at a 3.9% compound annual growth rate (CAGR), from $2.77B to $3.35B.
What does goodwill mean?: The excess of acquisition cost over the fair value of net identifiable assets acquired — representing brand value, customer relationships, and synergies from past M&A.