Discontinued — last reported Q4 '25
Sales & Marketing
Operating ExpensesMeta Platforms, Inc. Sales & Marketing decreased by 4.5% to $2.85B in Q3 2025 compared to the prior quarter. Year-over-year, this metric grew by 0.8%, from $2.82B to $2.85B. Over 3 years (FY 2021 to FY 2024), Sales & Marketing shows a downward trend with a -6.9% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2007
Last reportedQ4 2025
How to read this metric
Rising costs may indicate aggressive expansion or a more competitive environment requiring higher spend to acquire customers.
Detailed definition
Costs incurred to promote, sell, and distribute products and services to customers. This includes advertising, sales com...
Peer comparison
Enterprise software companies often have high sales costs due to the complexity of long-term contract negotiations.
Metric ID:
is_selling_and_marketingHistorical Data
18 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $3.26B | $3.55B | $4.39B | $3.31B | $3.60B | $3.78B | $4.58B | $3.04B | $3.15B | $2.88B | $3.23B | $2.56B | $2.72B | $2.82B | $3.24B | $2.76B | $2.98B | $2.85B |
| QoQ Change | — | +9.1% | +23.4% | -24.5% | +8.5% | +5.1% | +21.0% | -33.5% | +3.6% | -8.8% | +12.1% | -20.5% | +6.1% | +3.7% | +14.8% | -14.9% | +8.1% | -4.5% |
| YoY Change | — | — | — | — | +10.3% | +6.4% | +4.3% | -8.1% | -12.3% | -23.9% | -29.5% | -15.8% | -13.7% | -1.9% | +0.4% | +7.5% | +9.5% | +0.8% |
Range$2.56B – $4.58B
CAGR-3.1%
Avg YoY Growth-4.7%
Median YoY Growth-0.7%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Meta Platforms, Inc.'s sales & marketing?
- Meta Platforms, Inc. (META) reported sales & marketing of $2.85B in Q3 2025.
- How has Meta Platforms, Inc.'s sales & marketing changed year-over-year?
- Meta Platforms, Inc.'s sales & marketing increased by 0.8% year-over-year, from $2.82B to $2.85B.
- What is the long-term trend for Meta Platforms, Inc.'s sales & marketing?
- Over 3 years (2021 to 2024), Meta Platforms, Inc.'s sales & marketing has grown at a -6.9% compound annual growth rate (CAGR), from $14.04B to $11.35B.
- What does sales & marketing mean?
- The cost of advertising and selling products to customers.